Caring COO, Jeff Bevis, discussed the importance of brand positioning and messaging for private-duty home care agencies in a Q&A with HealthLeaders’ Jasmyne Ray. In the interview, Jeff discussed how brand recognition is crucial for franchise growth, no matter the industry.
Jeff also shared how Caring is positioned for success due to its implementation of technology. The company created its own home care software that empowers franchise owners but also provides tools and resources for improved well-being to seniors and their families.
Read the full Q&A to learn more.