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A History of Caring

Founded in 1991, Caring Senior Service has a long history of leadership in the home care industry. Jeff Salter, Founder and CEO, stills owns and operates Caring Senior Service locations today. If you are considering buying a senior care franchise with us, learn more about our story below.

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  1. Caring Senior Service was founded by Jeff Salter and began serving seniors in Odessa, TX.
  2. With 5 Texas locations, Caring became one of the first licensed PAS companies in the US.
  3. We opened our first location in Arizona —the first Caring Senior Service outside of Texas.
  4. Caring launched a franchise system to empower business owners across the country.
  5. We created a system-wide caregiver training program and started conducting routine home safety inspections for seniors.
  6. We established our GreatCare® method of delivering quality care through quality caregivers, active involvement, and care solutions.
  7. We developed our proprietary software, Tendio®, to power business operations.
  8. We launched the Caring Hub to provide additional back-end services, like recruitment, to franchisees.
  9. We launched our business model 2.0, which included offices going 100% paperless.
  10. Caring forms its non-profit arm, Close the Gap in Senior Care, to address underserved aspects of senior care.
  11. Caring continues to develop innovative ways to deliver high-quality senior care across the country.

Our Story

As a college student pursuing a computer science degree, Caring Senior Service founder, Jeff Salter, worked at a home health company where he witnessed many families struggle with local and long-distance coordination of daily care. He knew there had to be a better way. So, he applied his technical knowledge and understanding of the home care business to develop a more robust delivery system and higher standard of care for families. In 1991, his hard work resulted in the formation of Caring Senior Service, a non-medical home care company to help seniors remain independent and in their homes longer. 

Over the course of the next decade, more families realized their aging loved ones could remain at home with the helping hand of a caregiver, and Jeff expanded into multiple locations. He also recognized that the growing senior population across the US meant there would need to be high-quality services in every community. In 2002, Jeff began franchising Caring's proven business model, enabling compassionate entrepreneurs to provide high-quality home care services and improving care options for more families in their communities.

Our in-home tablets and online family portal provide better communication between family members and their loved ones, access to caregiver schedules, real-time caregiver tracking, and up-to-date service plans for the care of their loved ones.

Mission Statement

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We believe that every senior should be able to remain healthy, happy and at home.

Serving More Communities through Franchising

Female caregiver chopping cucumbers with a senior client

Today Caring Senior Service delivers GreatCare® in over 50 locations across the US. The Caring system has evolved to include:

  • National background checks
  • Continual refinement of recruiting, hiring and retention techniques
  • First-in-class client assessments
  • First tablet-based technology platform in the entire home care industry with our very own industry-leading proprietary software platform, Tendio®
  • Innovations that allow us to serve more families each day

Jeff still owns and operates locations — and so does our VP, Ian Klaes. Their unique expertise is unmatched across the entire home care industry. Their continual ownership experience provides Caring franchise owners the reassurance that decisions made by management are based on what is good for the business, not just the franchisor. So, when you buy a senior care franchise from us, you can be assured that you will have all of the support you need to be successful.

With this type of operational experience and continued hands-on success today after 30 years, Caring ownership is the only franchise brand that combines this level of hands-on expertise with franchise growth in 50+ markets. Every idea and concept are tested in locations owned by Jeff and Ian first before it becomes part of the Caring operating system. We are committed to helping franchise owners attain the freedom, independence, and personal satisfaction that comes from successful business ownership, and  we have the track record of success to prove it! Contact us if you would like to learn more about joining our franchise and helping seniors stay in their own homes.

Request more information

Interested in a senior care franchise opportunity with Caring Senior Service? Contact Del Salinas, Director of Franchise Development, to learn more about Caring franchising.