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Our Caring Story

Founded in 1991, Caring Senior Service has a long history of leadership in the home care industry. Jeff Salter, Founder and CEO, stills owns and operates Caring Senior Service locations today. If you are considering buying a senior care franchise with us, learn more about our story below.

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  1. Caring Senior Service was founded by Jeff Salter and began serving seniors in Odessa, TX.
  2. With 5 Texas locations, Caring became one of the first licensed PAS companies in the US.
  3. We opened our first location in Arizona —the first Caring Senior Service outside of Texas.
  4. Caring launched a franchise system to empower business owners across the country.
  5. We created a system-wide caregiver training program and started conducting routine home safety inspections for seniors.
  6. We established our GreatCare® method of delivering quality care through quality caregivers, active involvement, and care solutions.
  7. We developed our proprietary software, Tendio®, to power business operations.
  8. We launched the Caring Hub to provide additional back-end services, like recruitment, to franchisees.
  9. We launched our business model 2.0, which included offices going 100% paperless.
  10. Caring forms its non-profit arm, Close the Gap in Senior Care, to address underserved aspects of senior care.
  11. Caring continues to develop innovative ways to deliver high-quality senior care across the country.

Our Story

At 20 years old, Founder and CEO, Jeff Salter, worked for a home health care company in Odessa, TX. He noticed that many seniors required help with daily tasks that the nurses and staff at the home health care company did not provide. Recognizing this gap in senior care, Jeff developed the concept for Caring Senior Service to help seniors stay in their own homes longer. "I noticed how the patients really enjoyed the time they got to spend with the caregivers," Salter says. "I knew there were plenty of seniors in the community who just needed help with basic things like meal preparation, errands and bathing."

Jeff opened his first office in 1991 in Odessa, TX. By 1994 he saw increasing demand for non-medical home care services, so he expanded his services across Texas. Over the next 10 years, Jeff worked tirelessly evolving Caring's unique system. He expanded into new markets, and each time, he tested the system for added scalability and quality focus. By 2001, Caring had 7 locations in Texas and 1 in Arizona by creating a business model that allowed him to successfully manage multiple locations over large distances.

In 2002, Jeff determined that the best way to expand the business throughout the US was through franchising, making it possible for you to buy a senior care franchise of your own. He knew that his proven home care business model could empower others to provide high-quality services to more individuals needing care in their homes and improve care options for more families. It is that focus on high-quality service leadership that has always been the #1 goal for Jeff and Caring Senior Service.

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Mission Statement

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We believe that every senior should be able to remain healthy, happy and at home.

Serving More Communities through Franchising

Female caregiver chopping cucumbers with a senior client

Today Caring Senior Service delivers GreatCare® in over 50 locations across the US. The Caring system has evolved to include:

  • National background checks
  • Continual refinement of recruiting, hiring and retention techniques
  • First-in-class client assessments
  • First tablet-based technology platform in the entire home care industry with our very own industry-leading proprietary software platform, Tendio®
  • Innovations that allow us to serve more families each day

Jeff still owns and operates locations — and so does our VP, Ian Klaes. Their unique expertise is unmatched across the entire home care industry. Their continual ownership experience provides Caring franchise owners the reassurance that decisions made by management are based on what is good for the business, not just the franchisor. So, when you buy a senior care franchise from us, you can be assured that you will have all of the support you need to be successful.

With this type of operational experience and continued hands-on success today after 30 years, Caring ownership is the only franchise brand that combines this level of hands-on expertise with franchise growth in 50+ markets. Every idea and concept are tested in locations owned by Jeff and Ian first before it becomes part of the Caring operating system. We are committed to helping franchise owners attain the freedom, independence, and personal satisfaction that comes from successful business ownership, and  we have the track record of success to prove it! Contact us if you would like to learn more about joining our franchise and helping seniors stay in their own homes.

Request more information

Interested in starting a senior home care? Contact Jeff Bevis, our Chief Operating Officer, to learn more about Caring franchising.