In-Home Care Franchise Team | Buy A Franchise & Become An Owner

Our Team

Hover over each of our team members below to learn more about us.

Jeff founded Caring in 1991 with a never-quit attitude that has helped the company expand across the US. He is on the advisory council Private Duty Home Care and the National Association for Home Care and Hospice (NAHC). He serves on the NAHC Advocacy Council, driving the legislative agenda for non-medical home care issues. Jeff is an active participant in the International Franchise Association (IFA). He has a passion for rugby and still plays in San Antonio.

Founder & CEO

Jeff Salter

Prior to joining Caring's in-home care franchise team, Ian worked as a physical therapist in various settings, including hospitals, skilled nursing facilities, and sports medicine clinics. He opened a Caring franchise with his wife, Lisa, in El Paso in 2005. He was later recruited to join the senior management team at Caring HQ, where his work has focused on business development. Ian's experiences as a franchise owner, corporate manager, and franchisor provide a wealth of knowledge.

Vice President

Ian Klaes

Del is responsible for expanding the Caring brand into new territories. Del was recruited to work with Caring from his previous roles in restaurant and service leadership that spanned over 20 years working with large companies implementing new systems to grow staff and profitability. Del stays active with his family of 6 boys with his wife Melissa.

Director of Franchise Development

Del Salinas

Kimberly is responsible for the creation, implementation, and improvement of all training efforts while ensuring a consistent GreatCare® culture. Kimberly earned her BBA at Northwood Business Institute, has over 25 years of learning and development expertise, has worked with small-box and big-box retailers, and has professional experience with franchise ownership. She became an invaluable member of our in-home care franchise team in 2019.

Director of Training

Kimberly Johnson-Searcy

Eric Carter oversees the full scope of human resources, regulation compliance, employee services and relations, and operational procedures. Prior to working with Caring, he helped research Alzheimer's, dementia, cancer, arthritis, and other health issues. Eric has many years of professional experience in medical research and was the Associate Vice President of Research and Operations for South Texas Radiology Imaging Centers.

Director of Support Services

Eric Carter

Ben is responsible for developing, supporting, and implementing key organizational initiatives at Caring. Prior to joining the Caring team, he was a project manager and business consultant for a leading aircraft manufacturer. Ben serves as an expert in project management and business transformation plans. He focuses on systems to help Caring maximize quality and effectiveness. He is originally from France and enjoys returning to visit his family.

Director of Special Projects

Ben Cornu

Devin Bevis has nearly 15 years of experience working with franchise brands. He co-founded a leading home care brand in 2009, growing to over 200 franhise units in the first 11 years. In his experience, Devin has focused on marketing and branding efforts. He has a passion for mentoring and coaching others. In his role as Marketing Director, Devin oversees marketing strategies and tactics to expand the national footprint of the Caring Senior Service brand.

Director of Marketing

Devin Bevis

Chrissy Ronje is responsible for our company’s Caring Hub, which supports our owners and franchise teams through include intake support and recruitment services through staffing our locations. Chrissy is a seasoned marketing and public relations professional with over 20 years of experience. Additionally, she has spent 10+ years specializing in customer engagement and call center management and optimization.

Director of Hub Services

Chrissy Ronje

Vicki Honeycutt has over 20 years of experience as an accountant. She joined Caring in September 2022 and oversees the Accounting Department. In this role, she manages and oversees the full scope of accounting, including audits, billing, cost allocations, GL entries, reconciliations, P&L statements, month-end and year-end closing, and other tasks. In her spare time, Vicki enjoys swimming, painting, and hanging out with her grandkids.

Accounting Manager

Vicki Honeycutt

Alyssa has a strong background in digital marketing with an emphasis in content strategy and SEO. She has worked for digital marketing agencies and has shared her expertise with Caring since 2018. As an important member of our in-home care franchise team, she works hard to ensure our content and communications are easy-to-understand. Alyssa has a BA in English linguistics from Brigham Young University and an MBA from the University of Illinois.

Content & Digital Marketing Manager

Alyssa Ball

Michelle provides a unified brand and message for the promotion of the company to its referral sources, clients, and employees. Michelle earned her BA in Journalism at Angelo State University and has 20+ years of experience in marketing and design. Michelle joined Caring in 2010, and she continues to work hard to bring efficiency to our efforts and ensure our marketing is effective, accurate, and impactful.

Senior Marketing Specialist

Michelle Cemental

Rachelle has a strong customer service background, with over 20 years of senior care experience. She joined Caring senior Service in 2015 and has been a key member of both the Support Team and Training Team. In her role, she supports franchisees in their daily operations. Her commitment to the success of each franchisee and their teams continues to be her #1 focus. As a mother of 3 and a new grandmother, her new favorite title is Nana.

Support Service Specialist

Rachelle Ehlert

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Meet the Team